{"id":375,"date":"2025-10-07T16:44:31","date_gmt":"2025-10-07T16:44:31","guid":{"rendered":"https:\/\/abbi.sherretta.com\/?page_id=375"},"modified":"2026-03-02T18:31:06","modified_gmt":"2026-03-02T18:31:06","slug":"projects","status":"publish","type":"page","link":"https:\/\/abbi.sherretta.com\/?page_id=375","title":{"rendered":"Projects"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-77cc6b552a1ab31f912f3f5a4538f744\" style=\"font-size:clamp(28.836px, 1.802rem + ((1vw - 3.2px) * 1.873), 50px);font-style:normal;font-weight:400\">SIGNIFICANT ACADEMIC PROJECTS<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-baaa9a3a5f7d64a364d06f48651862fc\" style=\"font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.651), 22px);\"><strong>Ad2 Orlando Public Service Committee &#8211;<\/strong> <strong>Open Scene<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-3-1024x683.png\" alt=\"\" class=\"wp-image-461\" style=\"width:350px\" srcset=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-3-1024x683.png 1024w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-3-300x200.png 300w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-3-600x400.png 600w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-3-1200x800.png 1200w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-3.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-6ee88c67e1d9d058b1ba95d0e97a5d31\">Designed email headers for Open Scene\u2019s first Giving Tuesday campaign based on a strategic deck guidelines, helping raise $1,250 to support diverse voices in the arts.<\/li>\n\n\n\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-069ed1644b6d6d4894997e156f897780\">Contributed UGC concepts, built a targeted donor email list and drafted press releases to promote a nonprofit workshop series.<\/li>\n\n\n\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-1f5f7ce320d00633501233d7ab8333d7\"><strong>Skills gained:<\/strong> email marketing design, media outreach, campaign strategy, nonprofit marketing and collaborative teamwork.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-8d6a2abe151b7023794ff4dbe8be68e3\" style=\"font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.651), 22px);\"><strong>Public Relations Campaign Project \u2013 Ben &amp; Jerry\u2019s<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-1024x683.png\" alt=\"\" class=\"wp-image-403\" style=\"width:350px\" srcset=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-1024x683.png 1024w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-300x200.png 300w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-600x400.png 600w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy-1200x800.png 1200w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-copy.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-009605e0e2e199910fb8a71dcc263653\">Created a comprehensive PR campaign with brand research, SWOT analysis, target audience definition, objectives, strategies, tactics, timeline, and budget; produced media kit materials including news releases, feature article, internal newsletter, speech, and presentation to drive brand awareness.<\/li>\n\n\n\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-c1db6bd10e4bfa4032c15017d51127f3\"><strong>Skills gained: <\/strong>media relations, brand promotion, strategic messaging, creative planning, and event coordination.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-4d9291ac0ad3ea6b60edb8be39871b49\" style=\"font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.651), 22px);\"><strong>Copywriting Campaign Project \u2013 Owala<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-2-1024x683.png\" alt=\"\" class=\"wp-image-401\" style=\"width:350px\" srcset=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-2-1024x683.png 1024w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-2-300x200.png 300w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-2-600x400.png 600w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-2-1200x800.png 1200w, https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Sip-In-2.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-60b5408462396f5f7b1f9a5aa495e2f3\">Conducted brand voice, target audience, visual tone, and competitor research to identify a market opportunity.<\/li>\n\n\n\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-4926615d14ccfa6f601cde6e40c21b17\">Developed a creative strategy and produced campaign materials, including print, outdoor, television, and radio ads with mockups to highlight product benefits.<\/li>\n\n\n\n<li class=\"has-lightgrey-color has-text-color has-link-color wp-elements-26b901b3af35806a26b7bd28ecefb707\"><strong>Skills gained:<\/strong> copywriting, visual storytelling, audience targeting, layout design, and creative collaboration.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-85cf892d715d966059fb2eec8190d9d6\" style=\"font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.651), 22px);\"><strong>Additional Materials<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-lightgrey-color has-text-color has-link-color wp-elements-037af59f32e45d660b19634eae953290\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.177), 16px);\"><strong>Social Videos:<\/strong> <a href=\"https:\/\/www.instagram.com\/bigeyeagency\/reel\/DU_VHe5EZm2\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/bigeyeagency\/reel\/DU_VHe5EZm2<\/a> | <a href=\"https:\/\/www.instagram.com\/bigeyeagency\/reel\/DUrIHuokfBI\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/bigeyeagency\/reel\/DUrIHuokfBI\/<\/a> | <a href=\"https:\/\/www.instagram.com\/bigeyeagency\/reel\/DU1bOvyAQBv\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/bigeyeagency\/reel\/DU1bOvyAQBv\/<\/a> | <a href=\"https:\/\/drive.google.com\/file\/d\/1AHky8GfXTqdhRET-c19cep7zZ0Suhqmn\/view?usp=sharing\">https:\/\/drive.google.com\/file\/d\/1AHky8GfXTqdhRET-c19cep7zZ0Suhqmn\/view?usp=sharing<\/a><\/p>\n\n\n<style id=\"wp_carousel_dynamic_css515\">.sp-wp-carousel-free-id-515.wpcf-fancybox-wrapper .fancybox-bg{background: #0b0b0b;opacity: 0.8;}.sp-wp-carousel-free-id-515.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button .wpcp-fancybox-nav-arrow i {color: #ccc;}.sp-wp-carousel-free-id-515.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button .wpcp-fancybox-nav-arrow i:hover {color: #fff;}.sp-wp-carousel-free-id-515.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button {background: #1e1e1e;}.sp-wp-carousel-free-id-515.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button:hover {background: #1e1e1e;}#sp-wp-carousel-free-id-515 .wpcp-swiper-dots {margin: 40px 0px 0px 0px;}.wpcp-wrapper-515 .swiper-wrapper .swiper-slide-kenburn, .wpcp-wrapper-515 .swiper-wrapper, 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100%; } .wpcpro-row .wpcpro-col-xs-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-xs-3 { flex: 0 0 33.222%; max-width: 33.222%; } .wpcpro-row .wpcpro-col-xs-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-xs-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-xs-6 { flex: 0 0 16.6667%; max-width: 16.6667%; } .wpcpro-row .wpcpro-col-xs-7 { flex: 0 0 14.28571428%; max-width: 14.28571428%; } .wpcpro-row .wpcpro-col-xs-8 { flex: 0 0 12.5%; max-width: 12.5%; } } @media (min-width: 736px) { .wpcpro-row .wpcpro-col-md-1 { flex: 0 0 100%; max-width: 100%; } .wpcpro-row .wpcpro-col-md-2 { flex: 0 0 50%; max-width: 50%; } .wpcpro-row .wpcpro-col-md-2-5 { flex: 0 0 75%; max-width: 75%; } .wpcpro-row .wpcpro-col-md-3 { flex: 0 0 33.333%; max-width: 33.333%; } .wpcpro-row .wpcpro-col-md-4 { flex: 0 0 25%; max-width: 25%; } .wpcpro-row .wpcpro-col-md-5 { flex: 0 0 20%; max-width: 20%; } .wpcpro-row .wpcpro-col-md-6 { flex: 0 0 16.66666666666667%; max-width: 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data-wpc_url='https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/SIP-YOUR-STYLE-2000-x-1000-px-1500-x-750-px-1920-x-1080-px.pdf.png' href=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/SIP-YOUR-STYLE-2000-x-1000-px-1500-x-750-px-1920-x-1080-px.pdf.png\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/SIP-YOUR-STYLE-2000-x-1000-px-1500-x-750-px-1920-x-1080-px.pdf.png\" alt=\"Owala Billboard \u2013 Sip Your Style\" width=\"1920\" height=\"1080\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t<div class=\"swiper-slide\">\n\t<div class=\"wpcp-single-item\">\n\t\t\t<a class=\"wcp-light-box\" data-buttons='[\"close\"]' data-wpc_url='https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Untitled-design-1-1-scaled.png' href=\"https:\/\/abbi.sherretta.com\/wp-content\/uploads\/2026\/02\/Untitled-design-1-1-scaled.png\" 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