Social Media Strategy Project – U of F IFAS Extension, Seminole County
Developed a full social media strategy, including account audits, competitor analysis, SWOT assessment, audience personas, survey research, and creation of multi-platform content, including theme-based posts, quizzes, videos, and event campaigns.
Skills gained: digital marketing, content creation, campaign planning, social media management, audience research, data analysis, and project coordination.
Public Relations Campaign Project – Ben & Jerry’s
Created a comprehensive PR campaign with brand research, SWOT analysis, target audience definition, objectives, strategies, tactics, timeline, and budget; produced media kit materials including news releases, feature article, internal newsletter, speech, and presentation to drive brand awareness.
Skills gained: media relations, brand promotion, strategic messaging, creative planning, and event coordination.
Copywriting Campaign Project – Owala
Conducted brand voice, target audience, visual tone, and competitor research to identify a market opportunity.
Developed a creative strategy and produced campaign materials, including print, outdoor, television, and radio ads with mockups to highlight product benefits.
