SIGNIFICANT ACADEMIC PROJECTS
Ad2 Orlando Public Service Committee – Open Scene
- Designed email headers for Open Scene’s first Giving Tuesday campaign based on a strategic deck guidelines, helping raise $1,250 to support diverse voices in the arts.
- Contributed UGC concepts, built a targeted donor email list and drafted press releases to promote a nonprofit workshop series.
- Skills gained: email marketing design, media outreach, campaign strategy, nonprofit marketing and collaborative teamwork.
Public Relations Campaign Project – Ben & Jerry’s
- Created a comprehensive PR campaign with brand research, SWOT analysis, target audience definition, objectives, strategies, tactics, timeline, and budget; produced media kit materials including news releases, feature article, internal newsletter, speech, and presentation to drive brand awareness.
- Skills gained: media relations, brand promotion, strategic messaging, creative planning, and event coordination.
Copywriting Campaign Project – Owala
- Conducted brand voice, target audience, visual tone, and competitor research to identify a market opportunity.
- Developed a creative strategy and produced campaign materials, including print, outdoor, television, and radio ads with mockups to highlight product benefits.
- Skills gained: copywriting, visual storytelling, audience targeting, layout design, and creative collaboration.
Additional Materials
Social Videos: https://www.instagram.com/bigeyeagency/reel/DU_VHe5EZm2 | https://www.instagram.com/bigeyeagency/reel/DUrIHuokfBI/ | https://www.instagram.com/bigeyeagency/reel/DU1bOvyAQBv/ | https://drive.google.com/file/d/1AHky8GfXTqdhRET-c19cep7zZ0Suhqmn/view?usp=sharing
